Creative Director and Lead Producer #CelebratePowerX
The event was held on March 8th, 2018 on International Women's Day. The venue was called The Blackheart, located on 86 Rainey St. This project was in partnership with SXSW. 
•Created the overarching International Women's day event storyline and logo
• Identified key takeways, objectives, metrics and KPIs and wrote the invitations 
• Coordinated and produced all F&B, Music, Decoration and Florals, Lights, Ambiance
• Audience configuration, speaker schedule, Speaker MC booking, event agenda and stage management 
• Client coordination: Bumble, Amazon Alexa, Lululemon, YouCam, On the Dot, Black Girl in Om 
• Client activation logistics 
• On-site support and project management 
In essence, we brought the event to life through experience architecture, event coordination and logistics to ensure a proper and aesthetic flow throughout the space with a tight-knit agenda to follow.  
The event was private and RSVP only, and the total count was 275 in a venue with a max capacity of 300 individuals. 
Invitees included representatives from: ABC, Ad Council, Apple, Atlanta Girls' School, Avery Dennison, Babes Fest, Beauty Barrage, Black Girl in Om, Black Girls Code, Blanton Museum of Art, Boss Babes, Brands Besties, Bustle, Capital One, CBS Films, CHANEL, Clif Bar, CNN Create, Comcast NBCUniversal, Entrepreneur Magazine, Facebook, Female Founders Fund, Futurebrand Speck, GOLDSTEIN, GoodThink, Handshake, HBO, Headspace, HireHer, HopeLab, Inc Magazine, Intel Corporation, iThrive Games, Madewell, Mercedes-Benz USA, Meural, Mexican Women with Disabilities, and more. 
What was SXSW IWD?
For SXSW's first International Women’s day celebration, we commemorated the women who put the X into SXSW. SXSW IWD is an event for creative women to celebrate their achievements as we continue to #PressForProgress.
What’s the power of SXSW IWD?
Within every industry, the X is the driving force to success. It’s that secret power that many times goes unnoticed or unacknowledged. In celebration of SXSW IWD, we honor the X in all of us, and bring it to the forefront of conversation.
The authors of the book “The Silent Sex” found in research that women only spoke as much as men when they outnumbered them four to one. By giving women the power of the mic at SXSW IWD we share, celebrate and inspire the female voices working in the creative industries. We provide the platform for you to share your success stories and uplift one another in celebration of International Women’s Day. ​​​​​​​
7:00 - 7:30: Greetings, Drinks and Hor D’Oeuvres
7:30 – 8:00: Welcome Ceremony @ Main Stage
7:30: Emcee, Melinda Garvey, On The Dot
7:40: Cami Williams, Developer Evangelist, Amazon Alexa
7:45: Alex Williamson, Head of Brand, Bumble
7:50: Lauren Ash, Founder & Executive Director, Black Girl in Om
7:55: Kelly Krause, Conference Programming Manager, SXSW
8:00 – 8:45: Chulita Vinyl Club
9:00 – 9:40: Emily Wolfe
Drink Specials 
1 1/2 oz Tito's Handmade Vodka
3/4 oz St. Germain
3/4 oz fresh lemon juice
2 sprigs of fresh mint leaves
2 oz Mionetto Prosecco
1 1/2 oz Tito's Handmade Vodka
1/2 oz elderflower liqueur
1 1/2 oz fresh grapefruit juice
Club soda or sparkling mineral water
2 oz. Kimo Sabe Reposado
½ oz. Grand Marnier
½ oz. Ancho Reyes
2 Dashes of Bitters
Orange peel
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