Strategist #Crossplatform
Transmedia Storytelling
Transmedia storytelling is the process of conveying messages, themes of storylines to a mass audience through the artful and well-planned use of multiple media platforms.
The team at toddstreet explored ways to break the 4th wall  through cross-platform storytelling. In order to put this into a scientific framework, I created a series of touchpoint maps using Project Prometheus and Dark Knight's transmedia campaigns to show how stories can be told and "activated" in different ways in order to engage audiences. ​​​​​​​
What are the key opportunities for this type of story reveal? 
- You can leverage properties to create a comprehensive experience on multiple platforms 
- Allows you to engage viewers outside of digital in order to build loyalty and drive to other content forms 
- Enables you to create frameworks/roadmaps to activate across multiple properties, and re-apply the science each time 
- Breaks the barriers between fantasy and reality 
Agency: toddstreet 
Phone: 212.966.5900
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