Brand Director #TheEssentials
Developed the brand identity for the Essentials, and launched a pop up series of ten exhibitions, leading marketing efforts in partnership with major design publications including Dezeen and Frieze. 
Creative Direction #TheEssentials
Developed a series of brand stories, with a unique approach to each local market: 
• Berlin
• South of France
• London
Berlin (cool and minimalist) 
Photography by Eric Anders 
South of France (earthy, enchanted and mysterious) 
Photography by Jan M. Walter 
London (busy metropolis) 
Photography by Shuntaro Hosokawa
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