Brand Director #TheEssentials
Developed the brand identity for the Essentials, and launched a pop up series of ten exhibitions, leading marketing efforts in partnership with major design publications including Dezeen and Frieze.
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/5102c30e-72a7-4ded-bb17-c47cb604fbff_rw_1920.png?h=8199aaacd170d2a8c114612fd09781a6)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/a60e3f88-0a58-4232-a029-a6a0b85d92ac_rw_1920.png?h=8aebf4b5644bdedb8de481f7135f62ff)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/49628951-40e2-4d52-a30a-4ec7efc18ab7_rw_1920.png?h=e347ee3b852a720d2f668212bf4680e7)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/b9938b61-7986-4fa1-a981-eb7ae97c91a4_rw_1920.jpg?h=a101c7b19fd2f50058959df92769d54e)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/5fe48338-e109-45b4-b1f2-27a0b99bdf4b_rw_1920.jpg?h=dfbdcca43ccb54a0b849d6db71280ae4)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/f36059e3-4e57-4301-b377-916c3f37bf08_rw_1920.png?h=2dda898c2edf968350dba9af2b721e58)
Creative Direction #TheEssentials
Developed a series of brand stories, with a unique approach to each local market:
• Berlin
• South of France
• London
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/f4fdb7f7-b7f6-4d48-8611-ce2bd43be9a0_rw_1920.jpg?h=8d4425b30c15e395207925d07f55d956)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/7944fa73-04de-4cd6-9d52-d5a73e067ee4_rw_1920.jpg?h=4fc64c236795b2f6f4f22550336a602d)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/f8221de7-c74d-4d5e-9287-d4adb3235e02_rw_1920.jpg?h=57c94e8dad03faa1746e8da734e5e6c2)
Berlin (cool and minimalist)
Photography by Eric Anders
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/5a7907ad-0eef-4cd9-8ff5-3b8ebac25c00_rw_1920.jpg?h=2a1b2bb72b039c6601927f11692f4fc9)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/6fc22dd8-265a-4c8a-ac23-3867939eb622_rw_1920.jpg?h=19f045c761fd57e8ebb76dce53b67713)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/271271e1-ac7d-4c7f-828b-8f15da312c38_rw_1920.jpg?h=a265e44fc9056740ed22eb7d9d09eb9d)
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![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/b5ba7f5f-16cd-41e0-8bdb-2cfe039b2c1a_rw_1920.jpg?h=a08034afa95804bc692c1c7f2e8b1128)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/b153a46e-89f2-4ee3-a3b1-0b769b30172d_rw_1920.jpg?h=4ac719c404fecca4badb36e5dd00dff0)
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![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/cff263d7-095d-4701-b1e5-7b27bdccfc57_rw_1920.jpg?h=b56d5cbce2f2c573ed815bea2d7c25c0)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/4123350a-480a-4e11-b575-252e513ffca8_rw_1920.jpg?h=a545eea5cd79187fbabbb52768b31821)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/83ce9210-8d7b-42a9-8a30-b762b9acea0e_rw_1920.jpg?h=1653cd03f4ba780361c7408bf3a666df)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/2ec7ee06-f1fa-4a54-a6e6-ebda25c0aca1_rw_1920.jpg?h=d87f0657bf4583ed16d328ff8f1f85ef)
South of France (earthy, enchanted and mysterious)
Photography by Jan M. Walter
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/f6ea5b80-6d24-43c4-b1b7-d9fb95cea19f_rw_3840.jpg?h=ef1553d4040a5ebde127387cfff00aae)
London (busy metropolis)
Photography by Shuntaro Hosokawa
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/20228ae3-06fa-4053-b821-bdb13a144571_rw_3840.jpg?h=83e60b707b4f94a670c8f7ef63114fdb)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/b39ad841-e471-4172-8395-bab7ebe6388a_rw_3840.jpg?h=fc72e039264bf812390c5d8ec141e5e0)