Brand Director #TheEssentials
Developed the brand identity for the Essentials, and launched a pop up series of ten exhibitions, leading marketing efforts in partnership with major design publications including Dezeen and Frieze.
Creative Direction #TheEssentials
Developed a series of brand stories, with a unique approach to each local market:
• Berlin
• South of France
• London
Berlin (cool and minimalist)
Photography by Eric Anders
South of France (earthy, enchanted and mysterious)
Photography by Jan M. Walter
London (busy metropolis)
Photography by Shuntaro Hosokawa
