Copywriter #ChopChop
The agency task was to create the ad copy and design for Chop-Chop Men's Grooming new product line.
The end result was clean, classic and elegant designs, with witty copy. To maintain the intent, style tone and context for an English-speaking audience, I took the essence of the message from Russian and transcreated it into English, making sure to keep the humor intact.
Agency: Firma
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/6ef8f981-1d03-4417-a827-0d21a65252e7_rw_1920.jpg?h=737182ed655aabd19742f4548a308a97)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/3b581267-8193-4546-8ad3-d69ec3f8773a_rw_1920.jpg?h=4eb91631f469fbd0addde80be8c10281)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/7a7a836b-8123-4990-8bc3-6cac922a4c87_rw_1920.jpg?h=0dc7af0474d1b77e5d58a821d1f3c36e)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/d9d6d193-fe48-4cac-88c3-e2d5a3e291e5_rw_1920.jpg?h=f5f12f2905ae400a5a2da2ff33624671)
![](https://cdn.myportfolio.com/8bb2857db0915982cc72e291b945c2d1/4b741b9e-eadc-41af-a7c6-229a76c9fc12_rw_1920.jpg?h=28655df7813056a8f03be380b862da80)