Strategy Director and Workshop Creator #BrandWorkshop
Locked myself in a hotel room in Washington D.C. for 24 hours and developed a tone of voice and design-thinking workshop to help inform strategy and design for developing new brand identity. 
Workshop Objectives
The goals for running this workshop are to collect brand attribute insights, and understand the brand as a symbol, as a product, as an organization and as a person to create a brand values map. 
Just​ ​as​ ​human​ ​personalities​ ​are​ ​multifaceted,​ ​so​ ​are​ ​brands.​ ​In order to ​define​ ​the​ ​brand personality​ ​and​ ​platform​ ​for​ ​your brand,​ ​this​ ​workshop​ ​will​ ​enable you​ ​to​ ​think​ ​in​ ​terms​ ​of​ ​archetypes​ ​and​ ​analogies,​ ​in​ ​order​ ​to​ ​better​ ​align​ ​to​ ​the​ ​brand​ ​personality and​ ​tone​ ​of​ ​voice​ ​to​ ​the​ ​core​ ​vision​ ​and​ ​mission​ ​of​ ​the​ ​organization.  
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