Strategy Director and Workshop Creator #BrandWorkshop
Locked myself in a hotel room in Washington D.C. for 24 hours and developed a tone of voice and design-thinking workshop to help inform strategy and design for developing new brand identity.
Workshop Objectives
The goals for running this workshop are to collect brand attribute insights, and understand the brand as a symbol, as a product, as an organization and as a person to create a brand values map.
Just as human personalities are multifaceted, so are brands. In order to define the brand personality and platform for your brand, this workshop will enable you to think in terms of archetypes and analogies, in order to better align to the brand personality and tone of voice to the core vision and mission of the organization.
